This is a method that will guide you to getting the most bang for your buck in online advertising. And by “bang for your buck”, I mean for FREE! Yes, the elusive, magical word of advertising.
Why is free advertising a big deal? Well, simply put, it is the holy grail of marketing. Whether it’s word of mouth or viral advertising, we all wish we could get effective advertising at the lowest cost possible. As it is, we are stuck with other expensive methods of advertising; Pay Per Click (PPC), banner advertising, media buys, etc. Well, the advent of free advertising is never more attractive as it is in this day and age. Why? Because of the high costs of PPC ads.
We know that advertising is needed. Paid advertising (especially PPC advertising), is often the largest reaching form of advertising. But we also know that the more you advertise, the more of a risk you take and the higher your costs rise.
If your profits do not rise in proportion to your advertising costs, you lose money!
Why is an alternative to PPC advertising needed? Simple. It costs too much. Who wants to have to spend $500 dollars to test out a campaign’s profitability? To place ads and see if you can break even? See if you don’t lose your shirt? And if that doesn’t work, try out 19 other campaigns before you “come up with a winner and drop the losers”? That ain’t exactly fun, and it’s kind of expensive.
Now this isn’t to say PPC advertising doesn’t work. It works and it works well, but it takes careful testing and tracking (and losing money at first) to become profitable. Not to mention having to deal with the dreaded “Google Slap” – whereby if your ads and pages don’t meet Google stringent guidelines, your (paid) ads aren’t allowed to run!
Enter C.L.A.S.S: Classified Listings Advertising Secret Sources 101. Free advertising. By slapping Google back and going to the great free site, craigslist, it was a marketer’s dream come true. We could advertise almost anything based on location, and with some creativity, drive targeted traffic to products or affilliate links for free. How? By advertising in many cities at once. Getting a flood of traffic was easy, until… the dreaded Craigslist “SLAP”. Too many marketers, too many ads, too many affiliate links. So they clamped down. Multiple ads; deleted. Accounts; banned. The Craigslist gold rush is down to a trickle.
So what is the solution? I’ll tell you: Repeat the Craigslist formula. How? You may ask? By simply advertising on OTHER free classified sites that allow you to advertise MASSIVELY without the same kind of stringent rules that Craigslist and Backpage have. The goal is to get as much of the same kind of advertising as you’d get on Craigslist, but for free, and as easily!